A logo is astarting point.Not apersonality.
Your brand is more than a mark on a screen.
It is the feeling people associate with your business, the way they recognize you, and the reason they remember you when it matters.
We create distinctive brand identities that translate business positioning into a coherent visual system.
Ink
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Paper
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Fog
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Lime
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From what you stand for to how you show up.
Brand design starts with discovery: understanding your business, your audience and what makes you different. Only then do we design the mark, the typography, the colours and the rules that hold them together.
You leave with a system, not a single file. Guidelines and ready-to-use assets mean your team can apply the brand consistently without us in the room.
Sound familiar?
Your logo was made quickly and you've outgrown it.
Every touchpoint looks slightly different from the last.
You're entering a new market and need to look the part.
People struggle to describe what makes you different.
These are the kinds of problems brand design is built to solve. If one of them is yours, that's a good place to start the conversation.
What's included
Pick what you need. Most projects combine a few of these, and we'll help you work out which.
- Brand Discovery
- Logo Design
- Visual Identity
- Typography Systems
- Color Systems
- Brand Guidelines
- Brand Applications
- Packaging Identity
- Social Media Brand Systems
- Digital Brand Assets
Ourapproach.
The steps stay the same. How long each one takes depends on your project, and we agree that with you before we start.
- 01
Understand the business and audience
Workshops and research into who you are and who you serve.
- 02
Define the brand direction
Positioning, personality and the visual territory to explore.
- 03
Develop the visual identity
Mark, type, colour and imagery, explored and refined.
- 04
Build a consistent design system
Rules for how every element works together.
- 05
Deliver guidelines and brand assets
Documentation and files your team can use right away.
Let's give your branda point of view.
Tell us where things stand and where you'd like them to be. You don't need a perfect brief.
Works well with
- 03Graphic DesignSocial, advertising, print, packaging and presentation design with a recognizable visual voice.
- 05UI/UX DesignResearch-led design for websites, apps, SaaS and dashboards, from user journeys to developer-ready interfaces.
- 08Content WritingWebsite copy, brand messaging, SEO content, emails, ads and scripts that give people a reason to care.