All work
Concept
Night Shift Run Club
A launch campaign concept for an after-dark running club in a city that never sleeps.
Concept project. Night Shift Run Club is a fictional brand created by Baremark Studios. This is not client work.
The challenge
Running brands lean heavily on sunrise imagery and personal bests. We imagined a club for people whose day starts late, and a campaign that made running after work feel like going out.
The approach
The campaign borrows the language of nightlife: posters that look like gig flyers, routes written like set lists, and a reflective lime that only comes alive under streetlights.
Short-form video and social formats were designed first, with print and outdoor adapted from them.
Outcome
This is a self-initiated concept, so there are no client results to report.