Sixty Frames
A motion system for an imagined short-film festival, built on a one-second rule.
Concept project. Sixty Frames is a fictional brand created by Baremark Studios. This is not client work.
The challenge
Festival identities usually live on posters and then get animated as an afterthought. We designed this one to move first.
The approach
Every animation in the system lasts exactly sixty frames. Titles, transitions and idents share the same rhythm, which gives the whole festival a recognizable pulse.
Static assets are frames pulled from the motion, so print and screen always match.
Outcome
This is a self-initiated concept, so there are no client results to report.